Short-term rentals (STRs), locally referred to as tourist rooming houses, are legal in Marquette County, Wisconsin, subject to regulations administered by the county's Planning, Zoning, and Land Information Department. Property owners must obtain a license to operate, which requires compliance with specific health and safety standards. The STR market in Marquette County features a variety of properties, predominantly cabins and cottages that attract tourists, particularly those enjoying outdoor activities in rural settings, as well as some urban apartments in areas close to local attractions. The overall market environment is largely driven by tourism, with significant demand during summer months and popular outdoor festivals. In terms of management and oversight, the county officials ensure that STRs meet the necessary zoning, health, and safety standards through ongoing inspections and regulations regarding occupancy limits and insurance. For more information about short-term rental regulations in Marquette County, visit their official zoning department page at.