In Marshall County, Kentucky, short-term rentals are commonly referred to as vacation rentals. These rentals are legal and have seen a rise in popularity due to the area's scenic landscapes and outdoor activities, particularly near Kentucky Lake. Properties that thrive in this market include cabins in rural settings, which cater to nature enthusiasts, as well as some more urban properties suitable for visitors to nearby attractions. The overall market environment leans towards catering to tourists, especially those seeking recreational activities such as boating, fishing, and hiking. Despite being a tourist destination, there is also potential for business travelers due to local events and conferences. The regulation of short-term rentals falls under the jurisdiction of the Marshall County Fiscal Court, which oversees local zoning and licensing requirements. For more detailed regulations and updates, the official Marshall County government website can be accessed at www.marshallcountyky.gov.