Short-term rentals (STRs), often referred to locally as "vacation rentals," are legal in Marshall County, Tennessee, but they are regulated by the county's Planning and Zoning Department. The primary types of properties that flourish in this market include cabins and recreational houses, particularly in rural settings, which appeal to tourists seeking a getaway. The area attracts visitors mainly for recreational purposes, with a focus on outdoor activities and vacations in the naturally scenic landscape, indicating that the market serves primarily tourists rather than business travelers. The demand for STRs is influenced by local events and seasonal tourism. Property owners must adhere to specific zoning regulations and potentially obtain permits, which can be verified through the official Marshall County Planning Department website. For further details regarding regulations and guidelines, you can visit the official government site at.