Short-term rentals (STRs), commonly referred to as "vacation rentals," are legal in Millard County, Utah, but they are subject to specific regulations and zoning requirements managed by the Millard County Planning Commission. The local market primarily attracts tourists, showcasing properties such as rural cabins, seasonal homes, and lodges, which thrive due to the area's natural attractions and outdoor recreational opportunities, especially appealing for visitors seeking solitude and adventure. The seasonal flow is particularly influenced by outdoor activities and events that draw attention to Millard County's tranquil landscapes, catering to both recreational tourists and business travelers to some extent. Property owners looking to operate STRs must adhere to zoning laws and obtain the necessary business licenses; key regulatory guidelines can be found on the county's official website. For more information, visit the Millard County Planning and Zoning page at https://millardcounty.org/your-government/county-departments/planning-and-zoning/.