Short-term rentals (STRs), locally referred to as "vacation rentals," are regulated and legal in Pepin County, Wisconsin, specifically under the jurisdiction of the Village of Pepin. The Village recently enacted a Licensing Ordinance (Chapter 115) aimed at ensuring the quality of short-term rental operations while protecting community health, safety, and residential stability. This ordinance includes an annual licensing requirement, with applications needing to be renewed by July 31 each year. Properties that typically thrive in this market include scenic cabins and cottages situated in rural areas, which cater predominantly to tourists seeking outdoor recreation, although some urban apartments may also be available. The overall market environment is largely influenced by tourism, particularly from visitors to the picturesque Lake Pepin area, making it a popular destination for weekend getaways and seasonal travelers. The Pepin County government and Village officials oversee these regulations, ensuring compliance with zoning and safety standards. For more details, check the official websites: Village of Pepin Short-Term Rentals and Pepin County Code of Ordinances.