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Short-term rentals (STRs) in Pierce County, Wisconsin, are regulated under specific zoning laws that classify such rentals predominantly as Bed and Breakfasts (B&Bs). STRs are legal but require a conditional use permit, especially for establishments offering more than four guest rooms. The market primarily attracts tourists looking for rustic getaways, with cabins and vacation homes in rural settings being particularly popular. This trend is bolstered by the county's natural beauty and outdoor activities which appeal to visitors. The overall market environment is largely oriented toward tourism, catering to travelers seeking leisure rather than business purposes. The authority responsible for these regulations is the Pierce County Land Management Committee, which oversees the conditional use permitting processes. For detailed information, visit the official Pierce County website at.
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