Short-term rentals (STRs) in Rowan County, Kentucky, are legal but regulated, commonly referred to as "vacation rentals." Local regulations require operators to obtain licenses and comply with specific zoning laws, including safety inspections and insurance requirements. Properties such as cabins in rural settings and homes near attractions like Cave Run Lake tend to thrive in this market, catering primarily to tourists rather than business travelers. The overall market environment features a healthy demand driven by outdoor recreation, with seasonal peaks during holidays and summer months as families and tourists seek leisure activities. The County governments, along with local city ordinances, regulate these rentals, ensuring compliance with safety and zoning laws. For detailed regulations and requirements, you can visit the Kentucky Short Term Rental Laws page at.