In San Juan County, New Mexico, short-term rentals (STRs), often referred to as "vacation rentals," require a permit to operate legally, particularly for rentals lasting less than 30 days. The local government has implemented regulations to manage these properties, particularly in rural and urban settings, where cabins and apartments thrive. The STR market in the county caters primarily to tourists, especially those seeking outdoor experiences in natural settings, making it a popular destination for visitors exploring national parks and recreational areas. The San Juan County Planning Department oversees the regulations, which include compliance requirements for advertising and operational guidelines. Detailed guidelines can be found on the official San Juan County vacation rentals page and the County ordinances page.