Short-term rentals (STRs), referred to locally as vacation rentals, are an emerging market in White Rock, New Mexico, and they are regulated by the Los Alamos County government. These rentals are primarily legal based on the community's regulations which emphasize the need for a permit to operate. Properties such as cabins in rural areas and apartments in town tend to thrive, catering primarily to tourists seeking outdoor activities and those visiting the nearby Los Alamos National Laboratory for work-related purposes. The market is characterized by a growing demand due to the area's appeal to both recreational visitors and business travelers. The Los Alamos County Community Development Department oversees the implementation of STR regulations, focusing on balancing the interests of both renters and the local community. For further details on local regulations, visit Los Alamos County.