Short-term rentals (STRs) in Willard, New Mexico, commonly referred to as "vacation rentals" or "lodgings," are legal but subject to state regulations. The demand for these rentals is primarily fueled by tourists visiting the scenic landscapes and cultural experiences unique to New Mexico. Properties like cozy cabins and rustic homes, particularly in rural settings, are popular among visitors looking for an immersive experience. The overall market caters more to tourists rather than business travelers, as the area is known for its outdoor recreational opportunities and cultural attractions. Regulatory oversight is primarily managed by the New Mexico Taxation and Revenue Department, which enforces compliance with the Lodger's Tax and Gross Receipts Tax applicable to short-term rentals, typically ranging from 5.125% to 8.6875% depending on the locality. For more details, refer to the official resources at the New Mexico Tourism Department's website or the New Mexico Taxation and Revenue Department's official site. Visit https://www.steadily.com/blog/airbnb-short-term-rental-laws-and-regulations-in-new-mexico and https://www.nmtourism.org/.